Every year, the Super Bowl is not only about the game itself but also about the commercials that captivate millions of viewers worldwide. These ads are crafted with precision, creativity, and a deep understanding of human emotions. The 10 best commercials Super Bowl has ever seen have left an indelible mark on advertising history, showcasing groundbreaking storytelling and innovative marketing strategies.
The Super Bowl is more than just a football game; it's a cultural phenomenon. Brands invest millions of dollars to create ads that resonate with the audience, often pushing the boundaries of creativity. These commercials are not just advertisements but experiences that stay with viewers long after the game ends.
In this article, we will explore the top 10 best Super Bowl commercials, analyzing their impact, the messages they convey, and the reasons behind their success. Whether you're a marketing enthusiast, a casual viewer, or simply curious about the art of advertising, this article will provide valuable insights into what makes these ads so remarkable.
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Table of Contents
- Introduction
- Criteria for Selecting the Best Commercials
- Budweiser - "Puppy Love"
- Apple - "1984"
- Google - "Parisian Love"
- Doritos - "Crash the Super Bowl"
- Coca-Cola - "Hilltop"
- E*TRADE - "Baby Monkey"
- Old Spice - "The Man Your Man Could Smell Like"
- Samsung - "Next Big Thing"
- Dove - "Real Beauty Sketches"
- Amazon - "Yes, Alexa"
- Conclusion
Criteria for Selecting the Best Commercials
Selecting the top 10 best Super Bowl commercials requires a careful evaluation of various factors. These include creativity, emotional impact, cultural relevance, and the ability to drive engagement. Each ad is analyzed based on its ability to connect with the audience and leave a lasting impression. Below are the key criteria used in this selection:
- Creativity: How innovative and original is the ad?
- Emotional Impact: Does the ad evoke strong emotions such as joy, nostalgia, or inspiration?
- Cultural Relevance: Does the ad reflect current societal trends or address important issues?
- Engagement: How well does the ad engage the audience and encourage interaction?
Budweiser - "Puppy Love"
Why It's Memorable
Budweiser's "Puppy Love" commercial aired during the Super Bowl in 2015 and quickly became a fan favorite. The ad tells the heartwarming story of a friendship between a puppy and a Clydesdale horse. The emotional journey of the two animals resonated deeply with viewers, making it one of the most memorable Super Bowl commercials.
Impact and Success
The commercial's success can be attributed to its ability to evoke strong emotions. It received widespread praise for its storytelling and was shared extensively on social media. According to Nielsen, "Puppy Love" was the most-watched Super Bowl ad online in 2015, with over 60 million views across all platforms.
Apple - "1984"
Revolutionizing Advertising
Apple's "1984" commercial, directed by Ridley Scott, aired during the 1984 Super Bowl and is often considered one of the greatest commercials of all time. The ad introduced the Macintosh computer and challenged the status quo, symbolizing a break from conformity.
Legacy and Influence
The "1984" commercial set a new standard for Super Bowl ads, emphasizing the importance of bold and visionary storytelling. It not only promoted a product but also conveyed a powerful message about innovation and individuality. The ad's influence can still be seen in modern advertising today.
Google - "Parisian Love"
A Story Told Through Search
Google's "Parisian Love" commercial aired during the 2010 Super Bowl and told a romantic story using Google search queries. The ad cleverly showcased the power of search engines in everyday life, resonating with viewers who could relate to the protagonist's journey.
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Why It Stands Out
The simplicity and authenticity of "Parisian Love" made it stand out among other Super Bowl commercials. It demonstrated how technology can enhance human connections, making it relatable and memorable for audiences worldwide.
Doritos - "Crash the Super Bowl"
Empowering Consumer Creativity
Doritos' "Crash the Super Bowl" campaign invited fans to submit their own ad ideas, with the winning entry airing during the Super Bowl. This innovative approach not only engaged consumers but also generated buzz and excitement leading up to the game.
Consumer Engagement
The campaign's success lies in its ability to involve the audience in the creative process. By empowering consumers to participate, Doritos fostered a sense of community and loyalty among its fans. The winning ad often received high ratings and was shared widely on social media.
Coca-Cola - "Hilltop"
A Classic with Timeless Appeal
Coca-Cola's "Hilltop" commercial, which aired during the 1971 Super Bowl, featured a diverse group of people singing "I'd Like to Buy the World a Coke." The ad's message of unity and global harmony resonated with viewers and became an iconic piece of advertising history.
Impact on Advertising
"Hilltop" set the stage for future Super Bowl commercials by emphasizing the importance of emotional storytelling and universal themes. Its success demonstrated that ads could be both entertaining and meaningful, paving the way for modern advertising strategies.
E*TRADE - "Baby Monkey"
Humor with a Twist
E*TRADE's "Baby Monkey" commercial aired during the 2015 Super Bowl and featured a baby dressed as a monkey giving a press conference. The ad's humor and unexpected twist made it a standout among other commercials that year.
Effectiveness in Engagement
The commercial's effectiveness lies in its ability to capture attention through humor and surprise. It encouraged viewers to engage with the brand and sparked conversations on social media, contributing to its overall success.
Old Spice - "The Man Your Man Could Smell Like"
Reinventing a Brand
Old Spice's "The Man Your Man Could Smell Like" commercial aired during the 2010 Super Bowl and featured actor Isaiah Mustafa delivering humorous and confident lines. The ad revitalized the brand and became a cultural phenomenon.
Revolutionizing Brand Perception
The commercial's success was due to its ability to reinvent Old Spice's image and appeal to a broader audience. It showcased the brand's humor and confidence, making it more relatable and desirable to consumers.
Samsung - "Next Big Thing"
Innovation in Action
Samsung's "Next Big Thing" commercial aired during the 2012 Super Bowl and highlighted the company's commitment to innovation. The ad featured a series of groundbreaking products, emphasizing Samsung's role as a leader in technology.
Highlighting Technological Advancements
The commercial effectively communicated Samsung's message of pushing the boundaries of technology. It resonated with tech-savvy audiences and reinforced the brand's reputation as an innovator in the industry.
Dove - "Real Beauty Sketches"
Challenging Perceptions
Dove's "Real Beauty Sketches" commercial aired during the 2013 Super Bowl and challenged societal beauty standards. The ad featured a forensic artist drawing women based on their self-descriptions and descriptions from others, highlighting the disparity between self-perception and reality.
Addressing Important Issues
The commercial's impact was significant, as it addressed a critical issue related to self-esteem and body image. It encouraged viewers to rethink their perceptions of beauty and promoted self-acceptance, making it a powerful and meaningful ad.
Amazon - "Yes, Alexa"
Technology Meets Humor
Amazon's "Yes, Alexa" commercial aired during the 2019 Super Bowl and showcased the versatility of Alexa, Amazon's virtual assistant. The ad featured celebrities using Alexa in humorous and unexpected ways, emphasizing the device's capabilities.
Combining Technology and Entertainment
The commercial's success was due to its ability to entertain while also demonstrating Alexa's features. It effectively communicated the convenience and innovation of Amazon's technology, resonating with tech enthusiasts and casual viewers alike.
Conclusion
The 10 best Super Bowl commercials discussed in this article represent the pinnacle of advertising creativity and effectiveness. Each ad has left a lasting impact on audiences, whether through emotional storytelling, humor, or groundbreaking innovation. These commercials not only promoted products but also conveyed powerful messages that resonated with viewers on a deeper level.
We encourage you to explore these ads further and share your thoughts in the comments below. Feel free to engage with us by sharing this article and checking out other content on our site. Together, let's celebrate the art of advertising and the incredible impact it has on our lives.
